Written by Ben Koo | 25 June 2008

This week's commercial of the week has aired in multiple shorter incarnations during the Euro Cup. Below is the full 2 minute piece. Its directed by Guy Ritchie of Snatch, Lock Stock, and Madonna fame. The commercial is uptempo, exciting, tells a story, and has loads of soccer star power. What sets it apart is the soundtrack and the first person camera angle. Very enjoyable. [youtube=http://www.youtube.com/watch?v=anwlpTgbQTE&hl=en&fs=1]